We are happy to share with you the creation from scratch of an original article of our brand.
Our iconic Different Brand T-shirt.
It turned out to be a best seller over the past season, thanks above all to the high quality standard combined with very popular print, basic and graphic layouts.
But now we come to us. The creation of a branded garment, in this case a T-shirt, begins several months before being put on the market. The first step is an in-depth market analysis that begins immediately after the end of the previous summer season. The main research factors are first of all colors and design, together with other steps which, forgive us but remain confidential.
The next step is the choice of materials. Logically we choose only the highest quality fabrics, commonly used also by big national and international brands. This process seems easy, but it is not at all, the fabrics change from time to time, each roll is different from the other for an infinite number of reasons, for this reason the process can take up to several weeks. We could have easily `` been satisfied '' with the first one we find, but the policy we have imposed on ourselves provides for the utmost severity, because in the end all this will carry our logo on the chest and will reflect what it is, and what Different will be. At the same time, the design department processes the graphics that will make up the garments.
The process is in the final stages. The graphic mockups are finally made on the T-shirts and some drafts are produced to carry out stress tests and washing tests, to ensure the best possible durability over time. Once all the requirements have been met, the actual production proceeds, carried out by Italian textile laboratories under the careful supervision of tailoring professions, ending up completing the work with labeling and packaging and then arriving in the store.
You only see a T-shirt hanging on a hanger, we see months of work, and it all makes us extremely proud.