Everything comes from the innate passion for the world of fashion. In the academic year 2013/14 after having conferred with the highest marks the training at the prestigious Academy of luxury in Milan, we opened the first physical street / casual store in our hometown Siderno (RC) in 2016. In 2017 we went located in the commercial park `` La Gru '' where in 2018 we presented the first collection by DIFFERENT BRAND. 2020 was the beginning of a re-foundation of ideas, a real community near and far was discovered around our brand, which therefore led to expanding the target of our products, and to do it in the most sustainable way possible. thinking about what the future would have in store and adapting to the changes that the whole world, including that of fashion, was about to go through. In 2021 we consolidated the partnership with a well-known jewelry manufacturer in order to expand our target, always keeping in mind that the customer is at the center of everything, we are and will always be here to guarantee you professionalism and passion.

MISSION: We have initiated a transition towards the elimination of superfluous and unnecessary plastic wrapping. By the end of 2022, we will eliminate virgin plastic from packaging, replacing it with 100% recycled plastic. 100% of our plastic hangers are reused and recycled at the end of their life.

As of 2022, 100% of the packaging destined for online purchases is made with plastic derived from 80% recycled plastic or paper with FSC certification.

Since 2019, the packaging of physical stores comes from responsibly managed, biodegradable and ecological forests with FSC certification which guarantees that these products are printed on materials from forests where strict environmental, social and economic standards are met.

Sustainable shop: 100% of the wood present is FSC certified from sustainably managed forests.
100% of the glass is easily 100% recyclable.
95% of aluminum is recycled from post-consumer waste and in turn can be recycled indefinitely.
We have almost entirely eliminated plastic and reduced plasterboard, which is not recyclable .

Installed only LED lamps with very low consumption and long durability.

Our garments: We only use recycled polyester for at least 70%,

Our denim jeans are dyed with an innovative process based on fibers with high color absorption capacity that saves 66% of water compared to traditional dyes.

Our t-shirts are made with 100% Cotton and being made from a single material, this product is easier to recover at the end of its life. Giving a new life to textile materials, rather than starting from scratch for new production cycles, means saving precious resources for the planet.

Our suppliers: Our conscious choices imply the utmost responsibility and transparency at every stage of the production chain. All our suppliers share our commitment to the well-being of people and the planet and comply with strict protocols on environmental and social sustainability.